Enhancing trust in identity management with data quality and contextualized frictionless authentication (MediaTrust)
The goal of the project is to improve the quality of the customer relationship and to avoid the risks associated with low-threshold purchases. This project will enhance the trustworthiness in identity management by investigating, evaluating and enhancing such a system with quality of data, context-awareness and behavioural patterns as key security enablers for long-lived authenticated users and risk-sensitive services.
Media providers are faced with two challenges to create reliable dynamic business alliances and increase business volume: (1) they must jointly improve the quality of their customer relationships, and (2) they must lower the threshold to purchase. The primary goal of the project is to enhance the customer’s trust in identity management systems by incepting and evaluating enabling technologies for silent re-authentication in the background based on context information. The added value of trustworthy digital profiles, behavioural awareness and runtime context-driven risk assessment is (1) an improved service delivery, (2) enhanced authentication mechanisms, and (3) increased trust in long-lived authentication. The research program of the project will iteratively and incrementally build up advanced data quality know-how for trustworthy digital profiles, secure context-based authentication with enhanced usability, and as a means for the creation of new service propositions towards the media consumer. It will investigate business models for dynamic business alliances, as well as current and future Belgian and European legislation. The project will be iteratively valorised through a cross-media proof-of-concept by the industry.
More information about the project can be found at https://www.iminds.be/en/projects/mediatrust